Generate more revenue from the customers you already have.
Design and embed a structured system for upsell, expansion, retention and renewals.
Deliveroo
“Revenue from existing customers almost doubled from our starting point of £73m ARR.”: COO
Is this the right moment?
Challenges you are currently facing
If two or more of these apply, I can help.
Growth has slowed and CAC is rising
NRR missed expectation and the board wants to understand why
Your team uses AI every day, but you don’t know what it’s adding to renewals or expansion
Series B or C funding landed with a higher growth target attached
A new CRO has joined and wants to assess the current post-sale customer journey
You lost another big customer and need to build a mechanism to provide early warning
If none of these apply, this probably isn't the right moment.
The system
Five stages. Ninety days.
Each stage answers specific questions and produces named deliverables.
Understand where growth and risk exist across your customer base
02Determine where commercial effort should be focused
03Build structured systems for expansion and renewal
04Make the system operational inside your team
05Continue to refine and build on the system
*Need more hands-on support? I can stay embedded 2 to 3 days a week beyond day 90, until the system runs without me.
Start with the Customer Growth Diagnostic
A structured assessment of your existing customer growth engine. You leave with a clear picture of where growth and risk sit, and what to prioritise first.
3× ROI guarantee or full refund
Who it's for
Built for B2B leadership
Founders, CEOs and CROs who own the existing customer revenue number and want a system behind it.
Revenue
£10m – £150m ARR
Model
SaaS or B2B with recurring revenue
Customer base
Existing portfolio of paying customers
Stage
Series B, C or PE-backed
Team
Customer-facing team already in place
Leadership
CEO, CRO or VP accountable for NRR
What changes
Before and after
Before
- Customer growth feels reactive
- Renewal risk surfaces too late
- Incremental revenue depends on heroics or luck
- NRR isn't something leadership controls
- Leadership are often pulled in to save large renewals
After
- Leadership knows where growth will come from
- Renewal risk is visible months in advance
- Upsell is planned and actively acquired
- Customer revenue is forecast like a new business pipeline
- 12-month view into the customer growth plan
2×
Revenue from a £73m ARR portfolio in 12 months
£1.3m
Year-one expansion from an existing customer base
90 days
Diagnostic to working system, embedded with your team