Founders get
- Visibility into which customers are driving revenue
- Confidence in upsell or expansion revenue
- Planned interventions instead of parachuting in to every churn conversation
Turn your Customers into a Growth engine
Most B2B companies have engineered their new logo acquisition. Very few have done the same post-sale. Are you stuck trying to keep customers happy, upselling and preventing them from churning. Do you wonder:
- Should I hire more CS people?
- Should Sales do ‘more’?
- Is it about Account Managers?
- Can most of it be automated?
- What about these FDEs?
A post-sale GTM gives companies a structured approach to making customer growth repeatable and predictable.
CRO / VP Sales get
- Renewal predictability
- Greater confidence in net revenue composition and forecasting
- Structured operating routines that allow quick course correction
Board / Investors get
- Predictability across the full GTM
- Clearer insight to aid capital allocation
- Longer term planning thanks to renewal visibility and churn warnings
If this resonates and you want to unlock the opportunity within your existing customers I can help in the following ways.
GTM audit
Diagnose your current approach
- Customer segmentation issues and ICP alignment
- Expansion gaps
- Hidden churn risk
- Renewal process holes
- Operating and capability blind spots
Post-Sale GTM Buildout
Design and embed a new approach
- Hand off from Sales approach
- Customer Segmentation and servicing strategy
- Expansion and upsell planning processes
- Renewal framework
- Operating routines, forecasting and automation
- Product launch planning
- Team capability & incentive design
Ongoing Advisory
More help when needed
- Leadership support
- Change management planning
- Operating rhythm refinement
Our post-sale ways of working lacked intentional design and were reactive. After building and deploying a post-sale GTM our upsell revenue accelerated significantly. Revenue from existing customers almost doubled from our starting point of £73m ARR
— Deliveroo COO
I am an experienced commercial operator. I have worked in sales, success, account management and partnerships and have the scars to prove it. I've worked with product, engineering, marketing and design to plan and launch change into market and recently been a B2B customer myself.
